Percs is bringing Shopify’s 2.3 million merchants to Base

TL;DR:

• Percs is launching support for collections dropped on Base and also for Coinbase smart wallets on our leading Shopify tokengating app.
• Just like Base is the onchain distribution, Shopify is the online distribution. Percs is bridging onchain and online by connecting them both, again!
• Percs was the first tokengating app on Shopify and served some of its biggest merchants.
• Shopify has over 2.3M active merchants and 675M annual buyers. 
• Base has surpassed 800k daily active wallet users during onchain summer. 
• Coinbase Shop launches Mister Miggles campaign.
• It’s time for a better consumer engagement

Millions of creators on Shopify can now create long-lasting consumer experiences for their audiences with only a few clicks. Percs has integrated Base into Shopify, allowing for better marketing campaigns, loyalty programs and exclusive access and deals – offering new ways to build brands and nurture communities. These three brands are enabling one billion people to experience the best in consumer interactions through one million brands and KOLs.

Pioneering Tokengated E-commerce with Shopify

We launched the first tokengating Shopify app three years ago, and the app remains the leading tokengating app on Shopify to date. In the last three years, we have executed end-to-end campaigns for brands like Budweiser, Playboy, Superplastic, Steve Aoki, and many others, accumulating the expertise needed to navigate legal and compliance waters while delivering state of the art technology. Meanwhile, Shopify has been the best distribution partner for us with their ever-growing e-commerce platform that has over 2.3 million active merchants and 675 million buyers. In 2023 alone, Shopify's Gross Merchandise Volume (GMV) reached an impressive $235.9 billion.

Elevating Onchain Consumer Experience with Base and Smart Wallets

To achieve better onchain consumer experiences, it is essential to have fast processing times, intuitive wallet, and wide distribution. Base - an Ethereum L2, incubated by Coinbase - currently with over $8 billion in total value locked (TVL), Base is onboarding the masses, specially through it's Onchain Summer program with names like Adidas, Atari, Coca-cola, Doodles, and many more. On the other side, Coinbase’s smart wallet  offers effortless onboarding, similar to signing into your favorite website. Launched just a little over a month ago, these smart wallets are the first to achieve such simplicity and intuitiveness securely. They are the default on Base.

Community Engagement and Tokengated Experiences

“Smart contract wallets are such an obvious UX breakthrough, I bet we’ll see a lot of the creative tokengating flows come back in interesting ways. Percs is one of the OGs here and they’re gonna nail it”

Alex Danco from Shopify 

Tokengated experiences are the most effective way to enhance Customer Lifetime Value (CLV). This is why we have chosen to integrate one of the largest distribution platforms in the world, Shopify, with the most popular and trustworthy technology, Base, through our NFT gating experiences. To illustrate this concept, let’s take a look at Mister Miggles.

The Success of Mister Miggles Campaign

Coinbase’s latest marketing triumph: Mister Miggles, launched on July 17th, has already reached nearly 500,000 mints in just 14 days. This charming cat video campaign explains quite clearly the importance for marketers to utilize onchain target audience to run a successful campaign. The NFT – once minted – grants access and discounts to exclusive merchandise at the Coinbase Shop on Shopify, all seamlessly integrated using Percs self-serving apps.

Saving the Attention Economy

The attention economy has deteriorated into environments of excessive noise, making it increasingly difficult to retain consumer interest. There is a pressing need for better ways to communicate and engage with the right audiences at the right time. With Percs, Shopify, and Base, anyone can quickly and easily create highly interactive experiences that achieve exceptional customer satisfaction and advance to the next level: build and nurture their community on Farcaster.

P.S: This is one of the marketing tools from Percs utility belt, talk to us to learn more about tokengating, Farcaster frames and Onchain DM Marketing.