Case study: Are your posts getting ignored? 9dCC uses interactive frames to grab attention and keep it!

updated on 11 June 2024
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Have you ever scrolled past a post without a second glance? Let's be honest, it happens to all of us. In our fast-paced world, brands are constantly battling for our attention. So, let’s find innovative ways to attract, delight, and engage the audience. 

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The first to break through the noise and create an experience that's beyond a “like” is web3 luxury brand, 9dCC using PERCS Frames. It is a digital marketer’s dream to have a working “buy now” button on the post. According to a recent press release: https://www.pr.com/press-release/906722, 9dCC is the first company to pilot this launch. This forward-thinking move positions them at the forefront of customer engagement, giving them a significant edge in today's competitive marketplace. The integration of these posts with Shopify is in sync with their objective to compound eCommerce efforts.   

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"At Shopify we've always known that tokengating had higher potential than just collectibles and exclusivity - it's a new framework for segmenting buyers, passing context across domains, and flattening the eCommerce funnel. PERCS has been on this journey with us since the beginning; and as web3 finally gets its 'AJAX moment' with Frames, it's no surprise that PERCS is leading the charge." -Alex Danco, Director of Product, Shopify

Here's how PERCS Frames attract, delight, and engage…

  • Unmatched Engagement: Static content is a thing of the past. Interactive posts using frames captivate users with dynamic visuals, personalized experiences, and the power to explore information at their own pace.
  • Delightful Interactions: Forget clunky interfaces and frustrating navigation. PERCS' technology is designed for seamless interaction, creating a user experience that's as intuitive as it is delightful.
  • Measurable Results: Unlike traditional marketing tools, PERCS Frames provide valuable data and insights into user behavior. This allows brands to refine their messaging, optimize content, and measure the success of their campaigns with pinpoint accuracy.

9dCC's adoption of interactive PERCS Frames represents a significant leap forward in the marketing and communication landscape. The results of this pilot is over 2,600 views to the post, and an over 7% “buy now” conversion rate.  While it’s too early to confirm and make a meaningful comparison with web2 analytics, this pilot is already pointing towards 2X-5X performance over industry standards.

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The future of this technology is to redefine the way brands connect with their audiences, fostering deeper engagement, building stronger relationships, and ultimately driving business growth.

So, what does this mean for you?

If you're looking for ways to cut through the noise and make a lasting impression, PERCS Frames offer a powerful solution. With 9dCC leading the charge, this technology is poised to become the new standard for captivating audiences and driving meaningful engagement!

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