Background:
PEÓN is a Swiss based clothing brand founded in 2020 as a counter to fast fashion. With a focus on sustainability, design and quality the Swiss collective embarked on their vision. As way for PEÓN to connect to their community, the company created the Funky Seal Club NFT collection sold on their Shopify store which came with a physical lanyard.
Feldschlösschen is a brewery that launched 1876 Castle Heroes NFTs in reference to the company's founding year. Sven Schädeli the Brand Manager of Feldschlösschen said that, "We want to reward our biggest and most loyal fans with community benefits and connect with them even more directly."
As part of the collaboration, holders of either Feldschlösschen's Castle Heroes or PEÓN's Funky Seal Club NFTs will have early access to a clothing collection.
Solution:
After installing the PERCS Shopify App, PEÓN was able to create a tokengated campaign with matching branding colors and images for the collaboration
Results:
The campaign is set to go live on July 7th, 2023 with holders being granted early access to the clothing collection for two weeks. More info can be found on PEÓN's Instagram account here.
For questions about this campaign, reach out to our builders team via [email protected]
