A new start-up, PERCS is quietly disrupting the NFT minting and marketplace process. This upstart began when prominent auction house Christie’s collaborated with virtual artists Janky and Guggimon, for a mashup NFT drop. The creator of these CryptoJanky NFTs is Superplastic, a global entertainment brand famous for creating and managing animated celebrities with millions of dedicated followers on social media. This endeavor is not Superplastic’s first rodeo into the NFT world. From the winter of 2020 to the beginning of this year, the company had already made successful NFT drops for $3.5 million using NFT marketplaces. However, minting on these NFT marketplaces have steep commission costs, gas fees, and is as public as buying goods from eBay- which takes away from the artist’s branding. These are the current hiccups most artists and creators are facing. Is there an alternative solution to mint, fulfill, and deliver NFTs?
Yes, there is. For the next phase, Superplastic has decided to self-mint and fulfill its NFTs within its universe of Janky, the Jankyverse. Last July, Superplastic engaged PERCS to spearhead the back-end build of a pioneering customer onboarding solution. Blockchain ideas typically mean nothing without execution. Behind the scenes, PERCS used Shopify’s eCommerce platform to complete the sales process. PERCS has strategically lowered the draw bridge to cross the moat between the crypto savvy and the non-crypto community by allowing customers to purchase NFTs using the mainstream payment process of debit and credit cards. In addition, PERCS' API allowed for direct purchase of NFTs by linking Coinbase's wallet for the crypto natives. With a firm focus on ease of use, PERCS unveiled its private NFT application, creating a welcoming space for both semi-native and non-native digital asset enthusiasts. The platform effectively alleviates the complexities of purchase processes, offering a secure and intuitive eCommerce experience that puts users first.
Superplastic’s new avenue of NFT drop went live on sale to the public and sold out within two weeks without the overhang of high marketplace commission fees and uncontrolled branding. This success caused a lot of chatter on Discord and Twitter, demonstrating the effectiveness of NFT drops to manage community and fanbase on such platforms. As a result, Superplastic has just announced another phase of the NFT drop to bond awesome toys, apparel, celebrities, and experiences via the token system.
The Jankyverse’s head honcho, Paul Budnitz, announces, “if you own our NFTs you will get tokens!!!” Superplastic is building a metaverse bridging the gap between the real world and the virtual world. Token holders will have exclusive access to celebrity events, merchandise, and collectible vinyl toys. In addition to artists getting the recognition they deserve, the play-to-earn model is just another of the glaring use cases of NFTs that the mainstream is still having trouble grasping. When eCommerce begins to ramp up the direct application of NFTs to improve its sales and logistics, this is what blockchain insiders refer to as dCommerce.
dCommerce or dCom is a coined term that satisfies both decentralized finance and eCommerce. Global Payments’ report concludes the year 2020 ushered in a seismic shift for eCommerce. Trends of 2021 will take digital experiences to the next level. In addition, venture firms like Andreesen Horowitz bullishly estimate that embedding fintech within the overall offering will increase a customer’s profitability by up to 5x the original revenue stream. Ecommerce platforms are now using cryptocurrencies as payment options, hence the creation of Coinbase commerce. But the biggest challenge is still onboarding non-crypto users into crypto products and services or smart contracts like NFTs. This opportunity is exactly the niche that PERCS is addressing; eCommerce needs a solution to sell intangibles to drive the current $80B virtual goods market to $100B in the next two to three years. Adopting an easy NFT app, such as the one PERCS has created, to be used as a plugin by eCommerce merchants is a real blockchain solution.
About PERCS
We make NFTs useful in the digital & IRL world. We have NFT enabled SaaS applications that integrate into your eCommerce stack. The applications enable brands to NFT minting, selling, distribution, & activation. We help communities and brands use NFT for gating & redemption of exclusive physical or digital merch or events. We aim to be the one-stop shop for brands exploring blockchain to transform their eCommerce to dCommerce. Follow us at www.getpercs.com.
