Case study: Jarritos x PERCS Web3 Partnership and the Future of Wallet Messaging

updated on 11 June 2024

As the digital landscape continually shifts towards more immersive and interactive experiences, the collaboration between Jarritos and PERCS underscores a pioneering approach to customer engagement through Web3. And with PERCS’ Web3 messaging solution: HUB, a new horizon for direct and personalized brand communication has emerged, setting a benchmark for future Web3 marketing strategies.

The Synergy Between Jarritos and PERCS

Jarritos aimed to bridge the gap between traditional brand loyalty and the Web3 space. Their initiative to launch an NFT collection featuring their iconic soda flavors was about embracing digital assets and creating a deeper connection with their audience.

PERCS’ Solution: Through using the NFT Gating App by PERCS, Jarritos could offer tangible, real-world benefits to their NFT holders, such as exclusive merchandise and discounts, thereby adding significant utility to their digital assets.

Elevating Engagement Through Web3 Messaging by PERCS

Building on the success of our NFT initiative, PERCS introduces a Web3 messaging product, offering brands an opportunity to engage with their customers directly. This technology ensures that messages are delivered directly to their customers' wallets but also personalized, secure, and impactful.

Key Benefits of Web3 Messaging for Brands:

  • Direct Customer Reach: Messages are delivered straight to the user’s Ethereum wallet, ensuring high visibility and engagement.
  • Personalized Communication: Brands can tailor messages based on the recipient’s interests, past interactions, and ownership of specific NFTs, enhancing the relevance of each communication.
  • Enhanced Security: Leveraging blockchain technology guarantees the privacy and security of messages, fostering trust between brands and their customers.

Strategic Use Cases for Web3 Messaging:

  • Product Launches and Updates: Announce new products or updates directly to your audience, ensuring they are the first to know and act.
  • Exclusive Offers and Promotions: Send personalized offers or promotions to NFT holders or specific segments of your audience, driving engagement and sales.
  • Event Invitations: Invite customers to online or physical events, creating exclusive experiences for your community.

Embracing Web3 messaging represents a forward-thinking approach to digital marketing, where direct, personalized, and secure interactions become the cornerstone of customer engagement. As we venture further into the Web3 era, the possibilities for innovative brand communication and engagement are boundless, promising a new chapter of digital interaction that is as engaging as it is effective.

Schedule a demo with us to test PERCS Hub!

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