First-party marketing through web3

updated on 11 June 2024
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Introduction:

Tokengating is a cutting-edge strategy that uses blockchain technology to offer exclusive benefits to customers. This post will guide you through the process of creating a tokengating campaign on Shopify, allowing you to provide a unique and engaging experience for your customers.

Click on this link for the video walk-through on Youtube.
Click on this link for the video walk-through on Youtube.

Step 1: Define Your Objectives: Clarify your campaign goals, such as increasing loyalty or driving sales, to shape your tokengating strategy.

Step 2: Choose your target NFT community to interact with that is on standard EVM smart contract or Polygon. 

Step 3: Interact with distributed NFTs: Create campaigns tailored to NFT collections you've selected under Step 2.  Run many campaigns based on customer actions like purchases or referrals.

Step 4: Implementing Tokengating on Shopify: Integrate tokengating using PERCS NFT Gating App to automate rewards and access privileges.

Step 5: Promote and Engage: Market your campaign through various channels to create awareness and excitement around the exclusive benefits.

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Step 6: Monitor, Learn, and Optimize: Analyze metrics, gather feedback, and make improvements to optimize future campaigns.

Conclusion:

With tokengating on Shopify, you can drive customer loyalty and engagement by offering exclusive benefits. Follow these steps to create your first tokengating campaign and unlock new possibilities for your online store.

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