Building Brands Onchain

published on 27 August 2024

If you have an existing business and want to expand it onchain or want to build a new onchain business, we've created this article for you! In this blog post, we'll look at different tactics, tips and ideas you can use to create a solid onchain brand.

Here are the steps you can take to make it thrive:

1. Develop a Strong Onchain Identity

  • Create a recognizable brand name and logo that can be easily associated with your onchain presence
  • Secure relevant domain names and social media handles to protect your brand identity
  • Ensure consistency across all platforms and interactions

2. Engage with Your Community

  • Actively participate in discussions relevant to your industry
  • Organize or sponsor onchain events, hackathons, or meetups.
  • Build a community around your brand, where users feel a sense of belonging.

3. Demonstrate Transparency

  • Publish clear and comprehensive information about your project, team, and roadmap
  • Regularly share updates on progress, milestones, and any changes to your plans
  • Encourage open communication and be willing to address concerns or criticisms

5. Collaborate with Trusted Partners

  • Seek out partnerships with reputable projects, influencers, or KOLs
  • Jointly develop or promote content, events, or initiatives that align with both brands values

6. Maintain Consistent Communication

  • Regularly publish high-quality content such as blogs, newsletters or educational resources such as YouTube videos or webinars.
  • Utilize social media platforms to share updates, insights, and engage with your audience
  • Respond promptly and professionally to inquiries, comments, or feedback from the community

These are the first steps you can take to grow your brand's presence onchain, but remember, building brand authority is a long-term process that requires dedication, consistency and a commitment to excellence. And for that you can count on PERCS, with our free onchain marketing tools you can be sure that your brand's message will be delivered to your audience, sign up now! 

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